Monday, April 26, 2010
'Idol Gives Back' raises $45 million
The numbers are in, and while this year's "Idol Gives Back" fell short of the previous seasons' total, Idol viewers and sponsors gave generously last week, raising nearly $45 million for a variety of charities, including the Children's Health Fund, Feeding America, Malaria No More, Save the Children's U.S. Programs, and the United Nations Foundation.
The show, which featured performances by Carrie Underwood, Mary J. Blige, Alicia Keys and Sir Elton John, also featured pleas for donations from a variety of celebrities, including Jennifer Garner, David Arquette, Morgan Freeman and Annie Lennox.
The first edition of the fundraiser, held in 2007, raised $70 million. In 2008, the total raised topped $60 million. The 2010 totals are expected to increase once sales of Wednesday's performance songs and videos on iTunes are added in.